SKIPCOIN

  • Boost the sales of preorders for Book16 of the best selling series Expeditionary Force by producing an exclusive and limited piece of merchandise called "Skipcopin" - a fictional intergalactic currency devised by one of the series' most cunning characters.

    The coins sold out in 1 minute.

  • ExForce, short for Expeditionary Force, is a bestselling military science fiction book series written by Craig Alanson. The story is known for its blend of humor, action, and intricate world-building.

    Skipcoin is a cryptocurrency created by Skippy, an immensely powerful and highly advanced artificial intelligence who initially presents himself as a relic of a long-extinct alien civilization. He forces anyone doing business with him and even governments of Earth to use Skipcoin as the sole currency for transactions. Initially, Skipcoin's value increases, and it becomes a widely used medium of exchange across the galaxy.

    Only for it to inevitably tank, revealing itself as long-con to scam the universe.

  • Created and executed the campaign. Overseeing and managing team members, organic channels, and designers while also solely crafting creative elements, including website development, videos, and graphics.

SKIPCOIN WEBSITE:

ENTER HERE

CREATIVE:

Podium: The home of litrpg

  • Convert gamers into fans of the LitRPG and establish Podium as the home of LitRPG.

  • Podium is a leading digital-first publisher whose mission is to change the lives of trendsetting storytellers by discovering, developing, and amplifying their work.

    LitRPG is a book genre that combines elements of traditional fantasy or science fiction with video game mechanics, creating immersive stories set in game-like worlds. Many LitRPG enthusiasts are gamers themselves. This connection between LitRPG and gaming leads to a cross-pollination of communities, with gamers embracing LitRPG books to extend their gaming experiences, and authors drawing inspiration from gaming culture. Both groups unite over their shared appreciation for the themes of character growth, quests, and game mechanics found in both gaming and LitRPG.

  • Worked alongside Creative Director to brainstorm campaign concepts and formulate a comprehensive brief, as well as produced the creative to run alongside the campaign. Oversaw the campaign's launch and its seamless execution across our owned channels.

CREATIVE:

COLLABS:

Podium: What’s your fantasy?

  • Podium is an e-book and audiobook publisher primarily known for its sci-fi and fantasy content. However, we also have an ever increasing catalog of romance that people are less aware of. We want to let romance fans know: we've got that here.

  • Enhance awareness of Podium's romance content within the romance-fan community, positioning Podium as a leading romance publisher, and expanding our romance-focused following on TikTok.

  • Collaborated closely with the Creative Director to brainstorm impactful strategies. My responsibilities included developing and producing an entire TikTok campaign touching on all objectives, resulting in 60 videos within a month. Additionally, I managed the campaign's launch across our organic channels.

CREATIVE:

Video created by Ryan Willwerscheid, Creative Director